The overall principle is to activate your protection with FP-API to identify bots and automatically exclude that traffic using an audience.

Please note that this method does not require our API. Other methods can be used with our API but require a bit of coding on your end. This guide focuses on how to do it without coding in a few clicks.

Step 1 : install fingerprinting API tag

In fingerprinting-api.com app, go to settings, integration. Copy the code. Paste it on all pages of your website, try to avoid using a tag manager like GTM. If you are not a subscriber, consider using the required plan according to your traffic.

Step 2 : create a specific page to redirect bots

On your CMS, create a page to which all bot traffic will be redirected.

Step 3 : activate bot protection

In the security tab, under Bot, redirect bot traffic to the page you just created and activate the bot protection :

Step 4 : create an audience in Google Ads

Go to Go to Tools > Shared Library > Audience Manager > Your Data Segment > Website Audience.

Create an audience based on page visit by reusing the page you created on the previous step :

Step 5 : exclude the audience in your campaign

Once in your campaign, select "Audiences" on the left menu, scroll to exclusions and add your audience

Once you have done that, after populating, the low quality traffic will be automatically excluded.

In addition, you can also protect your website from VPN traffic/visitors faking their location by selecting VPN protection in the Security tab and following the same process.

If you have some coding experience, you can go further by using our API.