The overall principle is to activate your protection with FP-API to identify bots and automatically exclude that traffic using an audience.

Please note that this method does not require our API. Other methods can be used with our API but require a bit of coding on your end. This guide focuses on how to do it without coding in a few clicks.

Step 1 : install fingerprinting API tag

In fingerprinting-api.com app, go to settings, integration. Copy the code. Paste it on all pages of your website, try to avoid using a tag manager like GTM. If you are not a subscriber, consider using the required plan according to your traffic.

Step 2 : create a specific page to redirect bots

On your CMS, create a page to which all bot traffic will be redirected.

Step 3 : activate bot protection

In the security tab, under Bot, redirect bot traffic to the page you just created and activate the bot protection :

Step 4 : create an audience in Pinterest Ads Manager

• Log in to your Pinterest Business account.

• Click on the Audiences tab.

1. Create a New Audience

   • Click on Create audience and select "Site visitors".

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2. Define the Audience Rules

   • Select "People who have visited a specific URL".

   • Enter the URL of the page you want to exclude.

   • Set the Time Frame (e.g., last 30, 60, or 90 days, depending on your needs).

   • Click Create to save the audience.

Step 5 : Exclude This Audience from Your Campaign

1. Go to Your Campaign Settings

   • Open an existing campaign or create a new one.

   • Navigate to the Ad group targeting settings.

2. Exclude the Audience

   • Scroll down to the Audience targeting section.

   • Under Exclusions, click Exclude an audience.

   • Select the audience you created earlier (visitors of the specific page).

3. Save the changes.
   Step 5 : exclude the audience in your campaign

   
   

Once you have done that, after populating, the low quality traffic will be automatically excluded.

In addition, you can also protect your website from VPN traffic/visitors faking their location by selecting VPN protection in the Security tab and following the same process.

If you have some coding experience, you can go further by using our API.